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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World (3rd Edition), by Richard Hammond
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Discover the secrets of some of the world's leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. * Find your 'Big Idea' and learn how that sets you apart from the competition * Learn critical lessons from the pioneers of retail * Understand what customers really want from your format * Find out how to build strong store teams * Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
- Sales Rank: #3337485 in Books
- Published on: 2011-04-15
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .59" w x 6.13" l, 1.02 pounds
- Binding: Paperback
- 240 pages
From the Back Cover
‘A really practical and helpful guide: essential reading for anyone involved in retailing.’
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.
Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
- Discover the secrets of great retailing
- Boost sales with practical advice from the best retailers in the world
- Learn how to delight customers and keep them coming back for more
‘A toolkit of retailing skills to take you beyond survival, to super-performance.’
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
‘This book is full of practical, good things to make running stores that bit easier to get right.’
Julian Richer, Chairman and Founder, Richer Sounds
‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’
Vittorio Radice, Saviour of Selfridges
Most helpful customer reviews
5 of 6 people found the following review helpful.
Smart
By Dr Adam Weiss
I enjoyed this book very much.Written in an easy format as if you were listening to the author speak directly to you and only you. Many useful tips throughout the book, earmarked more than a dozen pages in the first few chapters of reading. I would recommend to anyone with a store front shop or planning on opening one. Great point of interest for me was the examples the author shared about certain British stores scattered throughout the book. I started looking up their websites as I was reading the book and this really got my attention to the details these companies used to draw and keep the customers shopping with them.
1 of 1 people found the following review helpful.
A great resource for those in the retail biz
By A. Fabbri
Brick and mortar retailers these days need all the help they can get. To compete against online stores, you must really add value and delight your customers. This book is a good tool to have to accomplish this.
Likes:
- Actionable. Filled with good ideas you can implement now. You will want to go try some of these after reading this book. I believe it will be helpful to any store.
- Examples you can learn from. Relates the concepts to history of different stores that thrived or failed, and why.
Dislikes:
- None really. The few things that are missing our out of date (e.g. would like followup on Best Buy and how they are faltering now), are overshadowed by an exciting book that has tons of actionable ideas.
* Main Ideas *
- Customer focus (duh). Seeing things from the customers' perspective.
- What is the Big Idea of your store? How to instill that into your team.
- Invest in your team. You need a good team to succeed in retail. This book has some good ideas on how to keep your staff, and therefore your customers, happy.
- Your Store. How to make it amazing down to the small details.
- Examples of how the kings of retail (Ikea, WalMart) became successful.
* Overall *
Very happy I reviewed this book. I'm buying another copy today for our manager. 5 stars.
1 of 1 people found the following review helpful.
A Good Sampling of Retail Strategies
By Sean Paradis
Smart Retail is a good book for sampling major retailer's strategies for selling their products, whether it is a tangible good or a service. It covers all major areas of the selling process, from the paperwork, to the marketing of the product from inside the company as well as external sources, and working with your company to make sure everything is consistent.
At a list price of $25, it is an excellent value. Richard Hammond provides enough information to give readers a solid footing on each topic, and apply it to their own business in a way that is best for them. He reinforces this writing style by giving real world examples of strategic methods that companies have used to inspire ideas.
Three areas that this book can help incredibly in a company are the teams or product development, management, and marketing. Smart Retail allows these three teams to create synergy inside the company, and a seamless transaction with the customer. Lets be honest; in this economy, companies need to ahead of the competition to stay afloat. This book can help do so.
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